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‘Fall into Fashion’ with Downtown Portland

Monday, August 19, 2013

Downtown retailers unveil the season’s newest looks with fashion shows,
in-store events and giveaways

PORTLAND, Ore. (August 19, 2013) – Fall’s cool weather signals more than just a change of seasons, it means Downtown Portland’s Fall into Fashion is just around the corner. For fashion lovers, fall is when style takes center stage and retailers unveil the newest, hottest trends.

On Wednesday, Sept. 11, Downtown Portland will celebrate in style with fashion shows, in-store events, food and giveaways — including admission to events, parking, pedi-cab rides and more — as Portland’s first annual Fall into Fashion event is sure to turn a few heads.

“Fall into Fashion is a new tradition based on Fashion’s Night Out, which Downtown Portland hosted for the past three years and is not occurring in the U.S. this year,” says Emily Flint, manager of the downtown Macy’s store and chair of the Downtown Retail Council. “We wanted to build on the tremendous popularity of Fashion’s Night Out in a way that continues to showcase downtown as the region’s destination for shopping and fashion.”

Director Park will be the epicenter of style with fashion shows running on an outdoor catwalk every 30 minutes from 5:30-7:30 p.m. On-site photo booths will create special flip-books, while pedi-cabs will be waiting to whisk shoppers off to their next stop. Shoppers who spend $150 or more at participating stores (while supplies last) will receive gift certificates to downtown restaurants, and all are invited to enter a fundraising raffle to win a $1,500 Downtown shopping spree with proceeds benefitting Dress for Success Oregon. Dress for Success will also be accepting donations of gently used professional women’s clothing.

SmartPark garages will offer Fall into Fashion attendees free parking after 4 p.m. with validation vouchers available at Director Park and Pioneer Place from 4-9 p.m.

Some Fall into Fashion event highlights include:

• Fashion shows at Director Park – Get a front row seat to see the newest trends as Portland’s most fashionable models walk the runway every half-hour from 5:30-7:30 p.m.
• In-store events with more than 25 Downtown retailers – Downtown’s best stores and boutiques will show off their wares with trunk shows, informal modeling, limited edition releases and more while offering food, beverages giveaways and musical guests.
• Restaurant gift certificates – Shoppers with purchases totaling $150 or more will receive gift certificates for some of Downtown’s best restaurants from participating stores while supplies last.

Participating retailers include:

• Banana Republic
• Bridge & Burn
• Brooks Brothers®
• Columbia Sportswear®
• Macy’s
• Mario’s
• Mercantile
• Michael Allen’s Clothier
• Mojave
• Nordstrom
• Parallel
• Pendleton
• Pinkham Millinery
• Radish Underground
• SaySay Boutique
• Solestruck
• TJ Maxx
• underU4men
• Pioneer Place
• Ann Taylor®
• BCBGMAXAZRIA
• Bebe
• Eddie Bauer
• Romy
• GAP

A number of partners contribute to the success of Fall into Fashion including the Clean & Safe District, Downtown Retail Council, Portland Business Alliance, Downtown Marketing Initiative, Travel Portland, Portland Mall Management Inc., and Director Park.

For more information:
http://downtownportland.org/fall-into-fashion/

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About the Clean & Safe District:
Downtown’s Clean & Safe District was created more than 20 years ago to support additional cleaning and security in the central city. The district, funded by downtown property owners, includes 213 blocks in the central city, and also supports market research and retail recruitment and retention efforts. The district is managed by the Portland Business Alliance under the direction of the district’s board of directors.

About the Downtown Marketing Initiative:
The Downtown Marketing Initiative is a public-private partnership created and funded by the City of Portland and its partners that is dedicated to promoting the long-term vitality of downtown Portland. Since its inception in 2006, the Downtown Marketing Initiative has successfully supported downtown during a period of intense redevelopment and has become a critical economic stimulus tool in the current financial climate. For more information please visit www.downtownportland.org.

About the Portland Business Alliance:
The Portland Business Alliance is Greater Portland’s Chamber of Commerce. With nearly 1,600 members, the Alliance strives to promote and foster an environment in the Portland region that attracts, supports and retains private-sector jobs; spurs economic vitality; and enables quality educational opportunities for the region’s residents. Learn more at www.portlandalliance.com.

About Dress for Success Oregon:
The mission of Dress for Success Oregon is to promote the economic independence of disadvantaged women by providing professional attire. The organization provides a network of support and the career development tools to help women thrive in work and life. Dress for Success Oregon believes through mentoring, job retention skills education and support groups they can promote financial stability and independence. Over 160 human service organizations refer clients to Dress for Success Oregon every year.
Learn more at http://www.dressforsuccess.org.