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Hard Frescos Comes to Costco Just in Time for Cinco de Mayo

Wednesday, May 11, 2016

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Hard Frescos Comes to Costco Just in Time for Cinco de Mayo
Stock up for summer at select South Bay Area locations

SAN FRANCISCO, California—April 13, 2016—Just in time for Cinco de Mayo, Hard Frescos has partnered with Costco to bring the new, craft-brewed Mexican hard soda to customers.

333Inspired by the fresh pressed juices that are part of Mexico’s street food culture, Hard Frescos is made using real fruit and a traditional fermentation process.

This is the first time Costco will be carrying a four-pack alcoholic offering for customers.

“Everyone visits Costco to prep for Cinco de Mayo and get set for warmer weather,” said Mauro Gomez co-founder and Vice President of Hard Frescos. “We’re excited to offer a brand new, natural adult beverage that is true to Mexican flavors and heritage, in an approachable size.”

With simple, recognizable ingredients and tart and sweet flavors, Hard Frescos features a balanced taste profile. Hard Frescos is gluten-free and does not contain preservatives, sulfites or artificial flavors.

Costco will be offering single flavor four packs of Hard Frescos Tangy Tamarindo®, Hard Frescos Citrico® and Hard Frescos Juicy Jamaica® at $5.99.

Designed to be enjoyed straight from the bottle or can, Hard Frescos is also a great base for Cinco de Mayo and summer cocktails. A couple favorites to try:


On rocks
3-4 oz Hard Frescos Juicy Jamaica®
1.5 oz Tequila
0.75 oz Lime
0.5 oz Agave Syrup
2 dash Spicy Jalapeno / Habanero Tincture
2 sprigs of Thyme

The Refresher
On rocks
3-4 oz Hard Frescos Citrico®
2 oz Vodka
1 oz Soda Water
Muddled Mint
Slice of Orange

The Mexican Shandy
Ice optional
8 oz Hard Frescos Tangy Tamarindo ®
8 oz light Mexican Beer, such as Dos Equis


Discover Hard Frescos at select Costco Warehouse locations April 29 – May 1, 2016.

Mountain View Costco (#143)                               San Jose Costco (#148)
1000 N Rengstorff Ave                                            2201 Senter Road
Mountain View, CA 94043                                     San Jose, CA 95112

Redwood City Costco (#1042)                               Salinas Costco (#472)
2300 Middlefield Rd                                               1339 North Davis Road
Redwood City, CA 94063                                       Salinas, CA 93907

NE San Jose Coscto (#1004)                                 Gilroy Coscto (#760)
1709 Automation Parkway                                     7251 Camino Arroyo
San Jose, CA 95131                                                  Gilroy, CA 95020


About Hard Frescos

Founded in 2014 by Peter Stearns and Mauro Gomez, Hard Frescos is inspired by the fresh-pressed juices that are part of Mexico’s street food culture.

Stearns is a chef and food scientist who has worked with local natural and organic companies such as Clif Bar, Annie’s, Balance Bar and Tanka Bar. With their combined experience working together in the natural food industry, Stearns and Gomez blend and brew Hard Frescos in small batches using traditional fermentation and real fruit, ensuring each bottle and can delivers 100 percent fresh-pressed flavor.

Hard Frescos’ corporate social responsibility includes supporting grassroots and community-based organizations that focus on health and wellness as well as causes in both the U.S. and Mexico that focus on preservation of habitat for animals and environmental restoration. More specifically, the team has worked with Alta-med ( in the greater Southern California area and is working with an association in Mexico that works in the Xochimilco area helping to preserve the region and protect the native animals which inhabit it —one of whom is the Axolotl.

Hard Frescos is owned by Jugos Beverage Company, LLC. Jugos Beverage was founded in 2014, with offices in Mexico City, Los Angeles, Santa Barbara and San Francisco.

Find them on Twitter @hardfrescos and Instagram @hardfrescos