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Hard Frescos Hits it Out of the Park with the San Jose Giants

Thursday, April 14, 2016

Hard Frescos Hits it Out of the Park with the San Jose Giants
The all-natural brew partners with South Bay’s favorite baseball team

Portland, Ore. (April 08, 2016) – Hard Frescos, the craft-brewed Mexican Hard Soda, is teaming up with the San Jose Giants to offer baseball’s most exciting lineup. The San Jose Giants are proud to announce the addition of the hottest new drink, available to Municipal Stadium. Throughout the entire 2016 baseball season, fans will have the opportunity to indulge and pair Hard Frescos refreshing beverages with other fan favorites at the stadium. Chef Ramiro Mijares will be pairing spicy noodle dishes with the natural fruit in Hard Frescos.
SJ Giants LogoInspired by the fresh pressed juices that are part of Mexico’s street food culture, Hard Frescos uses real fruit and a natural fermentation process.

“We are thrilled to partner with the San Jose Giants and support our local community,” said Peter Stearns, Founder and CEO of Hard Frescos. “Municipal Stadium is an ideal venue 333
for Hard Frescos to be a part of such a vibrant, diverse, family
atmosphere, where stars are born.”

The Hard Frescos booth, hand painted, and built from scratch is inspired by the canals, floats and culture of Xochimilco, Mexico. In Xochimilco people spend hours on the canals floating, socializing and enjoying Mariachi music. The booth boasts bright, inviting colors and a traditional Mexican flare.

The Hard Frescos lineup for the 2016 season features three of its flavors Citrico®, Juicy Jamaica®, and Tangy Tamarindo®.

About Hard Frescos
Founded in 2014 by Peter Stearns and Mauro Gomez, Hard Frescos is inspired by the fresh-pressed juices that are part of Mexico’s street food culture.

Stearns is a chef and food scientist who has worked with local natural and organic companies such as Clif Bar, Annie’s, Balance Bar and Tanka Bar. With their combined experience working together in the natural food industry, Stearns and Gomez blend and brew Hard Frescos in small batches using traditional fermentation and real fruit, ensuring each bottle and can delivers 100 percent fresh-pressed flavor.

Hard Frescos’ corporate social responsibility includes supporting grassroots and community-based organizations that focus on health and wellness as well as causes in both the U.S. and Mexico that focus on preservation of habitat for animals and environmental restoration. More specifically, the team has worked with Alta-med ( in the greater Southern California area and is working with an association in Mexico that works in the Xochimilco area helping to preserve the region and protect the native animals which inhabit it —one of whom is the Axolotl.

Hard Frescos is owned by Jugos Beverage Company, LLC. Jugos Beverage was founded in 2014, with offices in Mexico City, Los Angeles, Santa Barbara and San Francisco.

Find them on Twitter @hardfrescos and Instagram @hardfrescos

About San Jose Giants
The San Jose Giants are a professional baseball team in the Class A Advanced California League. The team has been affiliated with the San Francisco Giants since 1988 and has boasted one of the best records in the minor leagues after partnering with the big league club. The San Jose Giants have played in historic Municipal Stadium for over 70 years, providing fun, affordable, family entertainment to the South Bay community since 1942. Through their extensive work with youth sports groups, schools and regional non-profit organizations, the team has introduced baseball to millions of homes in Northern California; all the while, donating to thousands of organizations and sending team personnel and fan-favorite mascot Gigante to over 150 community appearances annually.