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Hard Frescos Names Watershed Communications Agency of Record

Wednesday, March 16, 2016

Hard Frescos Names Watershed Communications Agency of Record

New Natural Hard Soda Company Taps Experienced Agency

PORTLAND, Oregon—March 8, 2016—Watershed Communications announced today that Hard Frescos, a refreshing natural, craft-brewed alcoholic fruit soda, has appointed the company as its public relations agency of record.

“Watershed is a great match for Hard Frescos,” said Peter Stearns, founder and CEO of Hard Frescos. “Wate
rshed’s expertise in food and beverage communications is unmatched. They have a unique understanding of today’s media landscape and millennial consumers. We are excited to be working with them to maximize product and brand awareness, distribution and industry leadership.”

Founded in 2014 by Peter Stearns and Mauro Gomez, HardBottles ALL 4
Frescos is inspired by the fresh-pressed juices that are part of Mexico’s street food culture. After three years of experimentation at the University of California, Davis, in the Anheuser-Busch pilot brewery and several trips to Mexico City, Hard Frescos was born.

“Hard Frescos is in a league of its own and we are excited to expand recognition of the refreshing flavors of this unique brand in the beverage market,” said Lisa Donoughe, founder and principal of Watershed Communications.

About Hard Frescos

Founded in 2014 by Peter Stearns and Mauro Gomez, Hard Frescos is inspired by the fresh-pressed juices that are part of Mexico’s street food culture. Stearns is a chef and food scientist who has worked with natural and organic companies such as Clif Bar, Annie’s, Balance Bar and Tanka Bar. With their combined experience working together
in the natural food industry, Stearns and Gomez blend and brew Hard Frescos in small batches usHF Logoing traditional fermentation and real fruit, ensuring each bottle and can delivers 100 percent fresh-pressed flavor.

Hard Frescos’ corporate social responsibility includes giving back to the community with grassroots programs and sponsorships in Latino neighborhoods where the Company has been embraced. The Hard Frescos team currently works with organizations such as Alta Med in the Los Angeles area. The team plans to expand its network of local partnerships as the Company grows and distribution expands.

Jugos Beverage Company, LLC. Jugos Beverage was founded in 2014 and has offices in Mexico City, Los Angeles, Santa Barbara and San Francisco.

Hard Frescos is owned by www.hardfrescos.com

Find them on Twitter @hardfrescos and Instagram @hardfrescos