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Pan’s Mushroom Jerky Debuts Three New Flavors at Natural Products Expo West

Thursday, February 28, 2019

VANCOUVER, WA (February 28, 2019)Pan’s Mushroom Jerky continues to update a decades-old family recipe, debuting three new flavors at the Natural Products Expo West in Anaheim, CA. The new releases introduce the flavors of teriyaki, curry and southwestern spices to Pan’s line of vegan, organic, and non-GMO mushroom jerky. Though still in development, consumers can expect to see the new flavors in stores this summer. Come by and try some at the Pan’s Mushroom Jerky booth, #N2336, at the Natural Products Expo West in Anaheim, March 6-9, 2019.

Pan’s Mushroom Jerky has earned a reputation as a leader in one of the year’s biggest food trends, plant-based snacking. Whole Foods Market experts noted in their 2019 trend report that “more people — even those who don’t eat only vegan or vegetarian — are exploring plant-based snacking,” and savory, chewy, satisfying Pan’s Mushroom Jerky is the perfect plant-based snack. Sarah Masoni, director of the product development at the Food Innovation Center of Oregon State University, and called the “million-dollar palate” by The New York Times says, “Pan’s Mushroom Jerky could easily become a household snack pantry item with its delicious savory flavors and a meaty texture that can’t be beat.”

Pan’s Mushroom Jerky is soy-free, gluten-free, Kosher, and a rich source of fiber and vitamin D. This delicious, paleo-friendly, meaty-textured snack is exactly what herbivores crave and carnivores love, and Pan’s was selected by Eat This, Not That! founder, David Zinczenko as one of the trendiest and healthiest products at the 2018 Summer Fancy Food Show. Pan’s Mushroom Jerky was also included in a meatless jerky roundup in the January/February 2019 issue of Food Network Magazine, and Nate Erickson featured it in his article, “Pan’s Mushroom Jerky Isn’t Meat, But It’s Still Better Than Jack Link’s.”

Pan’s has a new look that honors the founder’s roots. “My family in Malaysia is vegetarian,” says founder Michael Pan. “Prioritizing nutrition and enjoying a delicious plant-based diet is a huge part of their lives. We’re seeing Americans awakening to this idea in big numbers now.”

With a satisfying umami taste and great texture, Pan’s Mushroom Jerky originates from a decades-old family recipe that’s been updated with new flavors and simple, organic ingredients. When founder Michael Pan was traveling throughout Malaysia visiting extended family he was offered a rich, savory snack that he thought was pork. He discovered that it was a family recipe featuring shiitake mushrooms and the idea for Pan’s Mushroom Jerky was born. “After the first piece of our homemade mushroom jerky recipe, I knew my family had something special that had to be shared with the rest of the world.”

Pan’s Mushroom Jerky enjoyed tremendous growth in 2018, expanding distribution from 20 to 300 stores including Mom’s Organic Market, New Seasons, Erewhon, Natural Grocers, Lassen’s, Thrive Market and Bi-Rite. The company is actively working to increase distribution with potential partners and expects continued dramatic growth. Pan’s Mushroom Jerky is available in four mouth-watering flavors, Zesty Thai, Applewood BBQ, Original and Salt & Pepper at a suggested retail price of $7.99. In addition to retail, the product is also available online at