With deep expertise in natural foods, beverages and products, Watershed promotes national brands as well as regional businesses with a strong appetite for growth. Our special expertise is in helping place-based brands (such as farms, ranchers and wineries) take that big leap up to the national scene. With that expertise we have designed the following custom workshop opportunities.
GENERATIONAL WORKSHOP – MILLENNIALS AND THE FUTURE OF EARNED MEDIA
Learn about Watershed’s newest proprietary research on effective messaging in PR campaigns aimed at millennials. The research covers the value of first impressions in an age of limited attention spans and why getting your message out is only a small part of the PR puzzle. This event is hands-on. Insights were collected from a nationally representative sample of millennials through an anthropological method called digital ethnography. The research is completely contextualized, with consumers submitting video uploads and written responses at the critical moments of product discovery. This research provides an in-depth view on how to create effective content and persuasive brand messaging. Contact us for more information.
RESONANCE WORKSHOP© – FROM FACT TO FEELING
This workshop takes a brand or organization through the critical process of getting to the core emotional truth in order to build a positioning statement that will deeply resonate with the media and your customers. Commitment and deliverables: Pre-workshop Questionaire, half-day meeting (in-person or Skype), positioning statement and brand book. Contact us for more information.
HOW TO BUILD A WINE AND FOOD FESTIVAL
Brand activation through experiential events is the hottest thing in food and drink marketing. Learn from an award-winning team how to create a signature event for your region/non-profit/local community. This is a three -part seminar series tailored to the specific client’s focus. Contact us for more information.