• 2011 Portland Metro PRSA Award of Merit

    Lisa Donoughe; Watershed Communications

    Creative Tactic – Riffle NW – ‘Test Kitchen’

    Watershed created the Riffle Test Kitchen – a series of casual dinners with a behind-the-scenes feeling to help integrate Portland newcomers, Ken and Jen Norris, into the local food community prior to the opening of their restaurant in NW Portland. This campaign was highly successful in terms of introducing the Norris’ to key media influencers, creating an advanced core fan base among local diners, building a robust mailing list well in advance of opening day, and deflecting any ‘outsider’ resistance.

  • 2011 Portland Metro PRSA Award of Merit

    Lisa Donoughe; Watershed Communications

    Event or Observance – Dining Month Portland

    In a city where happy hours and food carts are constantly offering diners value driven options, downtown restaurants needed an additional hook to attract customers, especially during slower summer months. Watershed’s integrated campaign focused on proactive media relations, giveaways with partner outlets, chef driven cooking demos and blogger outreach. This strategy was successful in breaking through the clutter to generate positive news coverage and press mentions and position Dining Month Portland as a “can’t miss” event in Portland’s culinary line-up.

  • 2011 Portland Metro PRSA Award of Merit

    Lisa Donoughe; Watershed Communications

    News Conference – Downtown Holiday Unveiling

    The holiday shopping season is a key sales time for downtown retailers and businesses, yet Portland area shoppers were increasingly choosing suburban shopping malls over the city-center shopping experience. Watershed developed a seasonal event theme and integrated various aspects of the local business community into the event to energize the program, and staged a press conference and photo opportunity that would effectively communicate to Portland residents that the holiday shopping season was underway and that downtown had new and unique offerings.

  • 2010 Portland Metro PRSA Spotlight Award

    Lisa Donoughe; International Association of Culinary Professionals / Watershed Communications

    Pro-Bono – IACP 2010 Annual Conference

    The International Association of Culinary Professionals (IACP), an international organization for food professionals, was struggling with declining membership and sponsorship, as well as suffering a severe drop in attendance at its annual conference. To overcome this obstacle Watershed identified key thought leaders and implemented a strategic social media campaign to add value to members attending the conference.

  • 2010 Portland Metro PRSA Award of Merit

    Lisa Donoughe; Oregon Brewers Guild / Watershed Communications

    Event/Observance – Oregon Craft Beer Month

    After five years producing Oregon Craft Beer Month, Oregon brewers recognized that interest and enthusiasm in this annual promotion was beginning to wane.  Watershed implemented a media campaign on behalf of Oregon’s 5th Annual OCBM celebration that reenergized the annual Oregon Craft Beer Month observance and emphasized the overall importance of the industry to the state’s economy and ethos.

  • 2010 Portland Metro PRSA Spotlight Award

    Lisa Donoughe; Portland’s Downtown Marketing Initiative / Watershed Communications

    News Conference – 2009 Holiday Construction Moratorium

    Downtown Portland was experiencing unprecedented growth, the byproduct of which was constant construction and the perception that downtown was congested and inconvenient. Downtown retailers were facing difficulties from the tough economic climate and in order to ensure a strong holiday retail season, Watershed staged a press conference and photo opportunity to effectively communicate to Portland metro residents that downtown construction and parking issues would be minimized during the holidays. The campaign resulted in an increased positive perception of downtown and an increase in visitors.

  • 2010 Portland Metro PRSA

    William Marsh Lifetime Achievement Award

    Lisa Donoughe

    Watershed’s Principal Lisa Donoughe was recognized for her lasting and positive impact on her clients, her employees, the state of Oregon, and the public relations field. This award signifies the ways in which Lisa’s integrity and values have positively shaped the success of our industry, and how mentorship is the key to ensuring that public relations is a principle-centered profession.

  • 2010 Portland Metro PRSA Award of Merit

    Lisa Donoughe; Steven Smith Teamaker / Watershed Communications

    Marketing Consumer Product/Service – Steven Smith Teamaker Product Launch

    Watershed conducted an integrated public relations product launch campaign that started with brand strategy and product development in 2008, and culminated in a strategic marketing campaign for the launch in October 2009. This campaign was successful in introducing the Steven Smith Teamaker brand to key media influencers and creating a demand among the consumer and specialty foods markets.

  • 2009 Merit Award

    Event or Observance


    LAD Communications

    The Oregon Brewer’s Guild (OBG) needed to directly engage consumers in the Oregon beer scene and convey the handcrafted nature of beer produced by OBG members. Watershed worked to develop and implement a once a year template event that would allow beer consumers to interact and engage directly with Oregon’s craft brewers. The end concept was Zwickelmania, a free statewide event that offered visitors a chance to tour Oregon breweries, meet the brewers and sample their favorite beers – all during President’s Day weekend, which happened to align with Oregon’s Sesquicentennial celebrations during 2009.

  • 2009 Merit Award

    Press Conference

    Holiday Construction Moratorium

    LAD Communications

    Due to the economic climate of 2009 and in order to ensure a strong holiday retail season, Watershed staged a press conference and photo opportunity to encourage Portland residents to visit and shop downtown.

  • 2007 Kimpton Hotel and Restaurants PR Summit Awards

    Kimpton Best Re-Launch Campaigns

    About: Watershed was recognized for successfully re-launching local bar, Pazzo, and local hotel, Hotel Monaco Portland. Both re-launches were successful in generating multiple hits from key local, regional and national publications including The Oregonian, Portland Tribune, Portland Monthly, and Travel + Leisure.

  • 2007 Portland Oregon Visitors Association

    President’s Award for Valued Contribution to the visitor industry

    Portland Indie Wine Festival

    Watershed was recognized for creating a branded event that brings visitors to Portland, raises awareness around our impressive indie wine scene, and gives smaller wineries an opportunity to connect with consumers and distributors in a new way.